No matter how great of a mouse trap you build, you will never be able to sell it if you do not reach an audience that has a need for your product or service. I have worked for a few of marketing firms and also helped many small businesses formulate and execute marketing plans of their own. I have a great deal of experience in collecting and analyzing online traffic and other metrics to evaluate new opportunities and track the effectiveness of current marketing strategies. I have experience in the following marketing tools:
- Google Analytics – Including advance segment, source and E-commerce tracking
- SEO Optimization
- Mass Mailings – Includes conversion tracking through services like Mail Chimp